SEO, which stands for search engine optimisation is an internet marketing strategy that is utilised by many thousands of companies and businesses across the world. Essentially the aim of SEO is to improve the position of a website on search engine rankings when a specific search term is used. For example, an owner of a garden centre in Croydon would want their site to appear first on Google when ‘garden centres Croydon’ was entered as a search term. Appearing higher on Google and other search engine result pages is good for business as it is likely to increase the flow of traffic, and consequently the number of potential customers arriving at the website.
There are many different ways in which a website can be altered in order to make it likely to rank higher under Google searches. However, ensuring that the content of the website is relevant to the search terms that the site would ideally be found under is the most effective way to do this. However, it is important to avoid making use of techniques such as ‘keyword stuffing’ as these are largely ineffective and in some cases may result in penalties from Google being incurred.
Link popularity and page rank is also a very important factor in SEO and there are various techniques that can be utilised to improve there performance of a website based upon these factors. Making effective use of these various SEO techniques can make significant improvements to the performance of your website.