Many companies now make effective use of the internet to promote their services. The internet is an extremely powerful marketing tool that you can use to effectively promote your business to a very wide audience. Social networking sites are becoming very popular advertising mediums for a number of businesses due to their immense global popularity. You can pay for your advert to appear on a social networking site and specify the demographic of people you'd like to target with your ad. This is an extremely popular way to advertise online and many businesses that have tried it report excellent results.
However although advertising online is an extremely effective way to promote your business you shouldn't neglect other forms of advertising too. Placing ads in the local press or on the radio is still a great way to advertise, even though it may seem slightly outmoded when compared to online marketing techniques. Many companies will also make effective use of promotional gifts as a form of advertisement too. Promotional gifts, such as pens and key-rings emblazoned with your company's logo or branding can be purchased cheaply, and they're a highly effective way to advertise.
So, although advertising online is great for business its important not to forget to utilise every advertising medium available to you in order to reach as wide an audience as you possibly can!